Work and Knowledge Creation
The Digital Economy has given birth to a new model for the creation of knowledge and content which capitalizes on the skills of the individual, their creativity and passion and opens the doors to new forms of work supporting entrepreneurs and independent workers.
That enables educators, disseminators, artists, writers and journalists to produce intellectual material of high value and quality, with full dedication and independently.
Stimulating talent, innovation and research. Promoting the development of the pillars of knowledge societies.
Digital Advertising
A Paradigm Shift
The world of digital advertising as we know it today is in crisis.
But digital ecosystems have begun to react to the increasing abuse and degradation that threatens their existence. Giving rise to a new balance of powers among its members and the redesign of a model that has proven to be unsustainable.
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It is an evolutionary leap from the Attention economy to that of Creation and Knowledge, marking a new course for digital capitalism and putting its true protagonists back in the right place.